Are You Memorable?

January 19th, 2010 by admin Leave a reply »

We are all looking for business and ways to get the word out.

How can you be sure your message is being heard?

Get Aggressive with Your Marketing

  • Have a great website that really demonstrates your expertise
  • Create a weblog (Blog)
  • Toot your horn on what is so great about you
  • Have a great brochure
  • Have the best business card you can get

Focus on Customer Service

  • Be attentive to your customer’s uniqueness
  • Outline in clear terms what your agreement is
  • Ask for 3 things when you deliver a great product or service
    • Testimonial
    • Referral
    • Repeat business

Schmooze

  • Network
    • Get to know THEM first
    • Don’t “data dump”
    • Be ready with your elevator pitch
  • Build compatible partnerships and praise their work
  • Know your competition and when they might be a great choice

Get Involved

  • Don’t just be a card carrying member
  • Embrace every opportunity to be on panels or do public speaking
  • Join networking groups that stimulate growth
  • Volunteer your talents for the benefit of your industry

Sharpen Your Skills

  • Read journals on your industry and related industries
  • Join social online networks and contribute to group blogs
  • Learn a new skill that will enhance your product or service
  • Ask for advise
  • Attend webinars

Stand Out

  • Dress for success
  • Do your homework in getting to know them and allow them to “paint the canvas”
  • Be a problem solver
  • Tell them a story about how your product or service was helpful to another client

A Powerful Elevator Pitch
The goal of creating an elevator pitch is to craft a statement that explains to someone — without any experience in your industry —
what you do, how you do it, and who you do it for. It should be straightforward and easy to understand and digest.
Here is a really simple formula you can use as a basis for a powerful elevator pitch:

  • Part I: Ask the other person a question that identifies a common problem. This engages them and gives you a lead-in to Part II.
  • Part II: Give a boiled down version of what you do and how it solves the problem you identified in Part I.
  • Part III: Provide a call to action that specifically tells the other person what you want them to do now.

What’s your elevator pitch?

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1 comment

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